Alrojo is the creative strategy studio of Mike Paulucci, helping lean marketing teams move faster with brand clarity, content systems, and 20 years of creative production expertise.

Video Production is broken.

It’s slow, expensive, and hard to track for ROI, leaving teams with beautiful content that does not move the needle.

Modern marketing needs a smarter content engine.

One at the convergence of AI, traditional production, and marketing strategy. It delivers agency level quality without the bloat, fast, flexible, and built for measurable outcomes.

Here is how it works:

  • A central strategic lead, Mike Paulucci, ensures every campaign aligns with brand goals, KPIs, and content strategy.

  • A curated network of elite creatives joins as needed to scale production efficiently.

  • Two decades of hands on experience in directing, producing, and post production guarantees taste and quality.

  • AI accelerates speed and efficiency, while human creativity drives brand aligned storytelling.

The result:
A flexible, scalable content system that moves customers to act and turns marketing teams into always on content engines, without wasted time or budget.

Campaign Ready. Funnel Smart.

Creative and Production

When your campaign is clear but you need a trusted lead to bring it to life
Senior led production, tailored to fit lean teams. No overstaffing, no confusion, just the right people delivering clean, on brand content with speed and taste.

Includes:

  • On site or remote production leadership

  • Right sized crew and equipment

  • Final deliverables in all needed formats

Best For:

  • Overflow execution

  • Internal comms or explainer content

  • Mid or bottom of funnel campaigns

Content Sprint

When you need multiple assets but don’t have multiple weeks
This one day production model turns tight timelines into scalable rollout. Plan once, shoot once, deliver content that feeds your funnel for weeks or quarters.

Includes:

  • Pre sprint strategy and output planning

  • Single day shoot

  • Multi platform deliverables: cutdowns, explainers, loops

  • Optional performance tracking tied to your KPIs

Best For:

  • Product launches

  • Evergreen campaign libraries

  • Awareness and retargeting content

Full Creative and Funnel Strategy

When the idea isn’t there yet, but the expectations are high.
From first consult to final asset, this tier builds content systems that span your entire funnel. Concept development, brand storytelling, and hands-on execution—aligned with your business outcomes.

Includes:

  • Strategic kickoff: brand, message, funnel needs

  • Creative development and scripting

  • Direction, production, and post

  • Multi-format rollout ready for paid, organic, and owned channels

Best For:

  • Brand or campaign launches

  • Stakeholder-facing creative

  • Full-funnel content systems with long visibility