Our Approach

Strong videos begin with a smart strategy.

What we do to deliver videos you (and your customers) will love.

Lead with story.

You should absolutely expect stunning visuals. Just don’t expect them to stand on their own. In fact, that’s the reason most brand videos don’t get results — they fail to engage the customer.

At Alrojo, we put your message first and build a narrative around it. Then, we select an approach that will support the story in the most compelling way. It’s how we produce videos that not only look beautiful but move people to action.

Tailor the team to the opportunity.

When it comes to getting video projects done, most companies pick one of two extremes:

1. Outsource to a traditional ad agency

In this scenario, you outsource to an agency that handles the whole project from start to finish. You can get some really great work this way, but it will cost you both time and money. You’re just another account in their roster, so you’re forced into their timelines. And because their overhead is high, so are their prices.

2. Hire an in-house resource to handle it all

In this scenario, you hire a single videographer. It’s easy on the budget since you’re only paying one salary, and you always have a person you can grab when you need to shoot something. However, the level of inexperience shows both in the quality of video production, and in the forgettable results of the videos themselves.

Or, you could hire us.

With Alrojo, you don’t have to choose one extreme or the other. We bring you the production value and expertise of an ad agency with the flexibility and personal attention of an in-house professional. Plus, you’re getting the storytelling chops of an experienced filmmaker.

You work directly with our founder on every project, through each step of the process. We scale our project teams to match your specific needs so you get the best value for your investment. Our workflow is tailored to your project, instead of cramming your project into our workflow.

This approach allows us to be creative and effective — and deliver the best possible video solution for your situation.

Our Video Process

Kickoff

You communicate your needs, your goals, and get us up to speed on your brand and company.

Pre-Production

We dig in and figure out how to translate your business needs and goals into compelling video. We also plan and coordinate everything we'll need to actually execute production. Pre-production includes activities like ideating, scriptwriting, storyboarding, planning, and coordination.

Production

We go on location with cameras, lights, mics — and all the rest of our gear and crew — and start filming. This might take anywhere from one day to a few weeks, depending on the size of the project and your company's schedule.

Post-Production

In the final stage, we put all the footage together into a coherent story and finalize your video. Post-production includes editing, adding effects, color correcting and audio mastering.

About our founder

Mike Paulucci is an award-winning filmmaker. His films have been selected for screening at 100+ festivals around the world, including the Tribeca Film Festival and the Chicago International Film Festival.

As the Principal and Founder of Alrojo, he uses his cinematic experience to transform sales messages into videos that hook viewers.

Watch some of our work